Tag: Business Strategy

This course equips learners with the knowledge and skills to track, measure, and interpret the performance of marketing

This course explores the essential tactics and tools that form the backbone of effective digital marketing. It covers

This course provides a deep dive into the principles, planning, and execution of integrated marketing communication (IMC). It

This course provides a comprehensive framework for creating accurate customer personas and applying effective market segmentation strategies. Learners

This course provides an in-depth framework for understanding how to systematically gather, analyse, and interpret market data, and

This course guides learners through creating a realistic marketing budget, executing campaigns efficiently, and measuring results to ensure

This course helps learners identify and select the most effective marketing channels and tactics for their business. It

This course provides learners with the knowledge and tools to research their market effectively and identify their target

This course teaches learners how to set marketing goals that are Specific, Measurable, Achievable, Relevant, and Time-bound. It

This course introduces the concept of a marketing plan, explains its importance in business success, and demonstrates how